Introduction
Iconic products call for experiences that go beyond a standard launch. In Warsaw, INGLOT created an immersive event dedicated to AMC Eyeliner Gel 77, bringing together beauty, art, and performance in a way that felt intentional and refined. Set within one of the city’s most important cultural spaces, the event highlighted why this eyeliner has remained a source of inspiration for makeup lovers around the world for years.
An Iconic Event in an Iconic Space
On September 22, the Zachęta – National Gallery of Art became the stage for a celebration of AMC Eyeliner Gel 77. The venue choice was deliberate, reinforcing the product’s status as a true icon. Guests were invited to experience the eyeliner not only as a makeup essential, but as an artistic medium rooted in timeless aesthetics. The black and white visual concept defined the entire evening, mirroring the depth, precision, and character of the product while creating a cohesive and elegant atmosphere.
Artistry, Technique, and Creative Expression
A central moment of the event was a masterclass led by Val Garland, a legendary name in the global makeup industry. Her presentation moved seamlessly between classic eyeliner techniques and more experimental, avant garde interpretations. Val encouraged participants to approach makeup with confidence and curiosity, showing how a single product can support both refined looks and bold artistic statements. The experience was further elevated by a performance of dancers with black ribbons, whose movement visually interpreted the idea of line, contrast, and expression, adding a performative layer to the evening.
A True Reflection of the INGLOT DNA
The event captured the essence of the INGLOT brand through its careful balance of beauty, art, and inspiration. Every element, from the setting to the program, reinforced the idea that makeup is a form of expression with cultural relevance. AMC Eyeliner Gel 77 stood at the center of this narrative, presented as a product that continues to evolve while remaining true to its identity. It was an evening that clearly reflected the brand’s DNA and reaffirmed the lasting impact of an icon.
