With great attention to detail, we carefully select ingredients and raw materials for our products, prioritizing quality and safety at every stage. This thorough process is undertaken with our customers’ needs and expectations in mind.

Each delivery and batch is being examined, ensuring thorough assessment beyond reliance on supplier certificates and declarations alone. To streamline our processes, we’ve implemented a systematic documentation system that standardizes procedures from sample collection to testing and storage, guaranteeing consistency and quality.

Equipped with cutting-edge technology, our laboratories boast high-quality instruments, and our skilled staff consistently achieves outstanding results, validated through regular inter-laboratory tests. Additionally, we maintain collaborations with accredited laboratories, further ensuring the integrity and reliability of our testing processes.

Active ingredients

Over 70% of products in the portfolio contain active ingredients that reflect the skin-focused makeup and skincare approach. 

When choosing active ingredients, the priority is skincare benefits. We carefully consider how these ingredients interact to achieve the best outcomes for skin. Incorporating such ingredients into our color cosmetics was a strategic move from the beginning, acknowledging that effective skincare is the foundation of successful makeup application.


Butters play a vital role, providing intense hydration and visual nourishment to the skin. Their rich and creamy texture helps to hydrate and soften the skin, while also providing a protective barrier against moisture loss.

Butters we love
mango seed, shea


Peptides are key ingredients, renowned for their skin-rejuvenating properties. These powerful compounds make the skin visually firmer, smoother with reduced signs of aging. In makeup, peptides help to optically improve skin texture and tone, providing a flawless base for makeup application.


Ceramides are vital components, known for their ability to strengthen and protect the skin’s natural barrier. These lipid molecules help to retain moisture, keeping the skin hydrated and preventing dryness and irritation. In makeup products, ceramides contribute to a smoother application and a more luminous complexion, ensuring a flawless finish that lasts throughout the day.


The essential ingredients with the ability to optically nourish and revitalize the skin. They provide antioxidant protection, helping to fight environmental damage and diminish the signs of aging. Incorporating vitamins into formulations enhances the overall condition and appearance of the skin, promoting a radiant and youthful complexion.

Vitamis we love
C, E, Niacinamide


Extracts are valuable ingredients offering antioxidant properties, helping to protect the skin from environmental damage and visually diminish the early signs of aging. Additionally, extracts can have soothing and hydrating effects, contributing to a more radiant complexion.

Extracts we love
hydrolyzed algae, wheat germ, camelia japonica flower, undaria pinnatifida, matricaria flower, rosemary leaf, aloe barbadensis, horse chestnut seed, ginkgo biloba leaf, camellia sinensis, lycium barbarum fruit, enantia chlorantha bark, evening primrose, summer truffle


Oils in makeup and skincare products serve as moisturizers, providing hydration to the skin while creating a protective barrier to lock in moisture. Additionally, they contain essential fatty acids and antioxidants that help nourish and replenish the skin, promoting a healthy complexion. These oils can also enhance the texture and spreadability of cosmetic formulations, ensuring smooth application and a luxurious feel.

Oils we love
Seed oils from pumpkin, grape, sunflower, strawberry, safflower, apple, sweet cherry, macadamia, sweet almond, jojoba, pomegranate, apricot, cotton, oils from avocado, green tea, camellia japonica, rosemary, coconut, luffa cylindrica, argan

are here to care:

  • Preservatives are among the extensively researched substances used in cosmetics to ensure longevity and quality retention.
  • They play a crucial role in protecting  products from harmful microorganisms like fungi, mold, and specific bacterial strains
  • By preventing microbial growth within cosmetics, these preservatives uphold product integrity throughout their usage. 
  • All preservatives used in cosmetics are safe, thoroughly tested, and approved for use by the European Commission. 
  • Some plant extracts, natural essential oils, fragrance compositions, certain glycols, and surfactant substances contribute to preserving or enhancing product properties.

Added value

Cruelty free


Recycled materials

Want to know more about
our certificates?


Prior to launching, each product undergoes rigorous testing to ensure both its effectiveness and safety. These tests are conducted to confirm that the product meets the highest standards and aligns with our commitment to customer satisfaction. Only after successfully passing these tests is the product approved for release to the market.

Safety assessment of the cosmetic product in accordance with Regulation (EC) No 1223/2009 of the European Parliament and of the Council of 30 November 2009. This assessment is carried out by a specialist known as a Safety Assessor, in accordance with Regulation 1223/2009 EC.

Crucial tests include:

and aging



efficacy test

according to ISO 11930:2012




of heavy metals content

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