We are thrilled to announce that our flagship store in Złote Tarasy, Warsaw has reopened its doors, and the transformation is nothing short of spectacular!
The store now boasts a modern, immersive shopping experience, where every detail has been carefully designed to elevate the visit. From the thoughtfully arranged layout to the ambient lighting, our aim was to create a space that not only looks beautiful but also makes shopping effortless and enjoyable. Whether customers are exploring our latest collections or discovering new products, this redesign underscores our commitment to making each moment in our store memorable and inspiring.
Grand Opening Event
To mark this exciting reopening, we hosted an exclusive event that attracted makeup and lifestyle influencers from across Warsaw. The turnout was fantastic, with many visitors eager to experience our new store concept. Influencers and guests alike were impressed by the sleek design and welcoming atmosphere, and their feedback has been overwhelmingly positive.
Special Experiences and Activations
To make the event even more engaging, we included a number of unique designed to surprise and delight our guests. Here are just a few highlights:
- A stunning,‘instagrammable’ perfect for photos.
- DJ spinning music to attract passersby and add to the lively atmosphere.
- A nail artist offering free nail art using Inglot nail polishes.
- Complimentary makeup touch-ups for guests throughout the day.
- A create-your-own fragrance station, where attendees could craft their own personalized reed diffuser under the guidance of a specialist.
These special touches, combined with our new design, gave visitors a one-of-a-kind experience that they won’t soon forget.
Off-Store Activities to Boost Engagement
We didn’t stop there. To increase foot traffic and engage more customers, we extended the event beyond the store itself:
- Hostesses equipped with branded popcorn and discount vouchers encouraged shoppers to visit the store.
- A pop-up area in a prime location near the mall entrance spotlighted our new Skin Focused Care Face Foundation SPF 50, with makeup artists on hand to match foundation shades for customers. Plus, everyone who participated received a complimentary ice cream of their choice!
This off-store engagement was highly successful in driving visitors into the store, where they could explore our latest offerings in person.
Influencers and the Buzz
In addition to the exciting in-store activities, we worked closely with influencers to create a buzz leading up to and during the event. Influencers invited their followers to join us, sharing live updates throughout the day on social media. The response has been incredible, with a significant increase in store traffic, brand awareness, and social media engagement.
