Introduction
The grand reopening of INGLOT’s flagship store at Avenues Mall in Kuwait has officially taken place! The event was held under the central theme: “A new era of beauty begins in Kuwait,” marking an important milestone in the brand’s continued expansion across GCC markets.
Strategic Transformation and a New Retail Concept
The newly reopened store is the first in the region to showcase INGLOT’s refreshed retail concept. The space was designed based on a customer-centric and experience-driven strategy, with a strong focus on open interior layouts, immersive makeup zones, and modern solutions that enhance product interaction.
The goal of this new concept is to provide customers with premium-quality cosmetics while offering an exceptional shopping experience that reflects the dynamic evolution of the beauty industry and the rising expectations of consumers in the Middle East.
A Key Milestone in INGLOT’s Growth in the Middle East
The event was honored by the presence of Grzegorz Inglot, CEO of INGLOT, who, alongside invited guests, officially inaugurated the redesigned store. The ceremony was also attended by H.E. Michał Cholewa, Ambassador of Poland to Kuwait, and Mrs. Cholewa. Their presence underscored the international importance of the event and highlighted the strong economic ties between Poland and Kuwait.
A Partnership That Delivers Results
This project was carried out in collaboration with Apparel Group – INGLOT’s strategic partner in the GCC region. The Apparel Group team’s deep understanding of the local market, strong commitment, and dedication to operational excellence were instrumental in the successful execution of the project.
Both INGLOT and Apparel Group are confident that the reopening of the store in its new format will further strengthen the brand’s leadership position in the professional color cosmetics sector across the region.
A High-Profile Industry Event with Strong Media Presence
During the celebration, invited guests – including key opinion leaders, media representatives, and prominent figures from the beauty industry – were among the first to experience INGLOT’s reimagined retail model. The event featured a range of interactive experiences, including personalized makeup consultations, live nail art stations, and exclusive giveaways for early visitors.
Focus on Growth
The reopening of the flagship store at Avenues Mall is fully aligned with INGLOT’s broader strategy for growth in the Middle East. As a globally recognized brand with Polish origins, INGLOT continues to invest in innovative retail solutions, the expansion of its store network, and the integration of advanced technologies to elevate the customer experience.
We believe this new chapter in Kuwait will serve as a strong catalyst for further regional expansion and reinforce INGLOT’s position as a leading player in the GCC cosmetics market.
📍 The INGLOT store is now open at Avenues Mall, Kuwait.
