Introduction
Collaboration with global icons allows a brand to speak with a stronger voice. The partnership between INGLOT and Barbara Palvin marks a new chapter in the story of one of the most recognizable products in professional makeup. NOT JUST A LINE – 77 BLACK LINE is more than a campaign, it is a clear statement about identity, confidence, and artistic precision.
An Icon at the Center
At the heart of the campaign stands AMC Eyeliner Gel 77. Known worldwide for its deep black finish and exceptional longevity, this eyeliner has earned its place as a true benchmark in the industry. With millions of units sold globally, it has shaped trends, routines, and professional standards for years. For makeup artists and beauty lovers alike, it represents reliability and uncompromising quality.
Barbara Palvin as the Face of the Campaign
Barbara Palvin brings a timeless elegance that perfectly reflects the character of AMC Eyeliner Gel 77. Her distinctive presence reinforces the idea that this product is not just makeup, it is a personal statement. Through her image, the eyeliner becomes a symbol of individuality and self confidence, aligned with modern beauty values while staying true to its professional roots.
A Global 360° Campaign and the Next Chapter
NOT JUST A LINE – 77 BLACK LINE is launched as a full 360° initiative across digital platforms, retail spaces, PR activities, and influencer collaborations. Each touchpoint is designed to honor the legacy of AMC Eyeliner Gel 77 while reinforcing its relevance today and for the future. With Barbara Palvin as the face of the campaign, the product enters its next phase with renewed energy and global visibility. The story continues, the line speaks clearly, now stronger than ever.
