Introduction
Ireland is one of INGLOT’s key development markets – a vibrant space filled with beauty lovers, open to makeup trends, and driven by a passion for high-quality cosmetics. That’s why in April, we brought our vision to life with a special event in the heart of Dublin – the Lips Manifesto Masterclass, a celebration of beauty, creativity, and our ongoing connection with the local community.
The event brought together makeup enthusiasts, beauty influencers, and industry professionals. Our brand strategy in this market is clear and consistent: to understand local needs, respond to emerging trends, and create spaces for inspiration and education. We are here to empower, to share knowledge, and to build lasting connections – all while staying true to our core values of quality, authenticity, and professionalism.
“Lips Manifesto” – a beauty celebration in the heart of Dublin
On April 3rd, Dublin became the center of INGLOT’s brand storytelling, with an exclusive Lips Manifesto Masterclass hosted at the Drew Studios. The event featured two remarkable personalities: world-renowned makeup artist Ben Sun and Irish model and influencer Joanna Cooper, INGLOT’s local brand ambassador.
The masterclass welcomed a diverse group of guests – from beauty editors and content creators to loyal INGLOT customers – all gathered to celebrate the launch of our newest products: Creamy Soft Lipsticks and Lipliners. The products were unveiled in a luxurious, creatively styled setting, filled with energy and elegance.
Ben and Joanna shared their favorite techniques for creating flawless lip looks, demonstrating the versatility of the new collection in live demos. Attendees also received personalized lipsticks engraved with their names, adding a unique and memorable touch to the experience.
INGLOT in the Irish market – brand awareness and online development
Ireland is one of the fastest-growing beauty markets in Europe – dynamic, trend-conscious, and discerning when it comes to quality and brand transparency. INGLOT continues to thrive in this space, thanks to our genuine commitment to meeting the expectations of local consumers.
Our presence is anchored by a fully functional online store, offering Irish customers easy access to a wide range of products – from everyday bestsellers to exciting seasonal launches. Seamless shopping, local delivery, and excellent customer service make our digital platform a key driver of growth in the region.
Recently, we have focused on promoting two standout products – Creamy Soft Lipsticks and Lipliners – a luxurious, pigment-rich collection with a silky finish that has already been loved by customers and influencers alike.
These products are supported by strong social media campaigns and ongoing collaboration with prominent Irish beauty creators – keeping INGLOT both visible and relevant to our audience.
A strong brand is one that grows
The Dublin event reflected our passion for beauty and our deep connection to the Irish beauty community. INGLOT is continuing to strengthen its position in this ever-evolving market by combining top-quality products with inspiring events and authentic, local engagement.
The enthusiastic reception of our Creamy Soft collection confirms that we are on the right path. Our strategy in Ireland is deliberate, long-term, and centered on building meaningful relationships. Dublin marks an important milestone – and it’s only the beginning.
