Introduction
The year 2024 was a time of important events, bold campaigns, and inspiring initiatives that helped the brand establish an even stronger connection with the global community. It was a time when creativity, innovation, and passion for beauty helped INGLOT achieve international success.
New products created in a European laboratory
Throughout the year, INGLOT launched 13 campaigns that surprised with their innovative approach and compelling message. The 6 flagship products attracted special attention, becoming symbols of quality and a scientific approach to beauty. The initiatives were an opportunity to tell the story of equality and show the world that beauty has many dimensions.
There were also spectacular moments in the market. In 8 key instances, we demonstrated that we can surprise – from creative marketing actions to events that have been remembered by our audience for a long time.
Brand recognition through events
2024 was also a time for building relationships and strengthening our presence in the market through unique events and partnerships. In Poland, we organized as many as 17 unforgettable events, inspiring customers to discover their own vision of beauty.
The brand’s commitment to sports also earned it the title of Proud Partner of the Polish Volleyball League. This partnership provided a great opportunity to connect the world of beauty with sports, showing that physical activity and self-care go hand in hand.
Beauty Brand Wins Awards and Recognition
The brand’s activities have been recognized in the industry – INGLOT won 3 prestigious awards, proving that reliable work has a real impact on the market. The awards motivate to constantly raise the bar and set new standards in the industry.
In 2024, outdoor campaigns that effectively built brand awareness also gained special attention. The introduction of Beauty Routines allowed our customers to experience INGLOT’s 6 original looks. The looks played a major role in building customer self-awareness.