Introduction
2025 was a defining year for INGLOT – marked by visible progress, bold launches, and a confident new direction. It also became an important milestone in our global rebrand, strengthening our visual identity and refining the brand story that supports our long-term vision. Across products, markets, and brand experiences, we continued to grow with purpose – powered by the dedication, consistency, and teamwork of our people. To all employees, partners, and customers: thank you for being part of this journey.
Key Highlights and Business Growth
2025 delivered strong performance and meaningful progress across multiple areas. INGLOT received 14 national and international awards, reinforcing the trust our community places in the brand globally. We introduced 16 product launches, with lips taking center stage through the now-iconic Creamy Soft lipliners and lipsticks, as well as the SPF-powered Glazed Lips Lipsticks SPF 50+. We also expanded into four new marketplaces – Modivo.pl, Debenhams, Flaconi, and Minti – making our portfolio more accessible worldwide. Offline, we opened in 72 new locations, strengthening our presence in markets such as Uzbekistan, Greece, Moldova, Ireland, Malta, Cyprus, and more, while further expanding our Duty Free reach across key international travel hubs.
Global Events and Community Engagement
Beyond performance, 2025 was also a year of meaningful connection through global events. From closed gatherings created for business partners and friends of the brand to open international experiences for wider beauty communities, each meeting created space to connect, exchange ideas, and celebrate what we build together. Across a wide range of markets, we brought key moments to life through standout events such as Lips Manifesto, AMC Eyeliner at the National Gallery Zachęta in Warsaw with special guest Val Garland, and Makeup Artistry Masterclasses in New York. Throughout the year, we met beauty communities in Dublin, the Netherlands, Ecuador, Tunisia, Sri Lanka, Jordan, Guatemala, Rio de Janeiro – and many more locations that made this journey truly global.
Strategic Campaigns and Brand Projects
2025 was driven by major projects that strengthened our brand presence worldwide. One of the biggest highlights was the relaunch of our legendary AMC Eyeliner 77, reintroduced with a fresh perspective and bold storytelling, featuring Barbara Palvin as the face of the campaign. With large-scale outdoor placements, an international influencer event, and strong global social media communication, we reinforced why this product remains instantly recognizable and truly iconic. We also reached a major milestone with the launch of INGLOT LAB, our new skincare line developed through long-term collaboration across the organization and brought to life through an educational traveling pop-up experience. With the return of Lips Manifesto and the second edition of Beauty Routines featuring Val Garland, we once again proved that INGLOT creativity is built on artistry, high quality, and impact.
