Introduction
In the ever-evolving landscape of beauty marketing, innovation is key to capturing attention and driving engagement. At INGLOT, we pride ourselves on staying on trend with the curve and exploring creative avenues to showcase our products. This July, we were thrilled to unveil our digital outdoor campaign that takes our new Skin Focused Care Face Foundation SPF 50 to the streets like never before!
A Unique Approach to Communication
Collaborating with expert agency Screen Network we were eager to develop an innovative approach to communicate about launching our Skin Focused Care Face Foundation SPF50. With a vision to break conventional marketing boundaries, we took a bold step forward by merging the digital and outdoor advertising realms. This campaign represents a pioneering strategy in the beauty industry, allowing us to reach our audience in a way that has never been done before.
Expanding Our Reach: Four Dynamic Cities
Implementing this campaign, we targeted four vibrant cities across Poland, each with its own distinctive energy and demographics. Our digital outdoor campaign utilized eye-catching visuals and interactive digital displays strategically placed in high-traffic areas. By engaging potential customers in these urban environments, we’ve effectively broadened our reach and enhanced our brand visibility.
Our latest digital outdoor campaign is a testament to our commitment to creativity and effective communication. We can’t wait to share more exciting developments in the future.
