Introduction
In today’s dynamic beauty industry, personal expression and customization are essential. Modern consumers are no longer satisfied with one-size-fits-all solutions. Instead, they seek flexibility, individuality, and products that reflect their unique identity. At INGLOT, we have long understood this need. That’s why we’ve committed ourselves to creating solutions that empower everyone to design their own beauty experience. INGLOT empowers you with the tools to create a look that’s truly your own.
What is the Freedom System?
The Freedom System is INGLOT’s fully customizable magnetic palette system that revolutionized the cosmetics industry when it launched in 2005. We were the first brand globally to introduce this kind of refillable, magnetic solution to beauty, breaking away from traditional fixed palettes. With the Freedom System, users are free to choose exactly which products they want in the shades they love and arrange them in sleek, reusable palettes.
This system was created with personalization at its core. It allows you to build your own collection of eyeshadows, blushes, highlighters, bronzers, powders and more. Each product is available in a pan that effortlessly locks into place in a magnetic palette. The idea was to empower customers with full control over their makeup, offering both professional-grade performance and flexibility.
Beauty Without Limits
The versatility of the Freedom System is one of its greatest strengths. It includes a wide range of interchangeable products that can be mixed and matched to suit every skin tone, occasion, and aesthetic. Our selection includes richly pigmented eyeshadows, silky blushes, illuminating highlighters, mattifying powders, bronzers in various tones, all designed to suit diverse skin tones and preferences. Each product in the Freedom System is designed with performance in mind: long-lasting formulas, vivid color payoff, and textures that blend effortlessly. These pans are paired with sleek, durable magnetic palettes that come in multiple sizes.
What sets these palettes apart is their thoughtful design. They’re compact, travel-friendly, and reusable — minimizing packaging waste while maximizing convenience. The magnetic closure keeps everything secure, and the pans are easy to remove or rearrange as your needs evolve. It’s the ultimate system for beauty without limits.
Our latest launch: 18 new eyeshadows and 4 palettes
Building on nearly two decades of success, we are excited to introduce the latest expansion of our Freedom System: 18 brand-new eyeshadows, three cutting-edge formulas and four new Flexi Freedom System palettes. This new collection reflects current trends in color, texture, and wearability – combining artistry with everyday practicality.
The new eyeshadows are available in three finishes. First, our Soft Matte formula delivers intense color with a smooth, velvety texture. These shades blend seamlessly and stay in place all day without fallout. Second, the Sparkling line offers a delicate shimmer that adds dimension and light to the eyes, ideal for creating soft, radiant styles. Third, the Twinkle formula features dazzling particles suspended in a creamy base, resulting in a mirror-like effect that can be amped up with Duraline for a foiled, waterproof finish.
Complementing the shadows are four new palette designs, available in sophisticated black and neutral beige. These modern Flexi Freedom System palettes feature a minimalist design with magnetic interiors and a built-in mirror, combining function with elegance. The absence of inner dividers allows complete freedom to place any pan in any layout – from eyeshadows to blushes to highlighters. Whether you’re customizing a weekend travel kit or your daily go-to palette, these new arrivals offer beauty with flexibility and polish.
A system that celebrates your freedom
INGLOT believes that everyone deserves the freedom to choose what works best for them, without compromise. By giving you the tools to create a makeup routine that is personalized, portable, and sustainable, we’re redefining how beauty fits into modern life.
With the Freedom System, there are no rules and no limits. You get to choose the products, shades, and finishes that speak to you. Whether you prefer a minimalist approach or a bold, expressive style, the Freedom System empowers you to be the artist behind your own look. With our latest launch, that sense of freedom has become even more exciting.
