Not just a line
77 black line
Barbara Palvin in AMC Eyeliner Gel 77
An icon among eyeliners
AMC Eyeliner Gel 77 is back in style. This cult, waterproof gel eyeliner continues to set the standards of precision, durability and intensity. It is not just the legendary product – it is a new definition of modern eye makeup. Trust the formula that has earned the status of an icon in the beauty world.
A global bestseller
AMC Eyeliner Gel 77 is one of INGLOT’s most recognized products worldwide. For years, it has accompanied makeup artists on Broadway, backstage at cultural events, on photo shoots, and behind the scenes of fashion shows in the world’s capitals. Its presence in musicals, fashion campaigns and international productions confirms its global reach and professional quality. This eyeliner has literally made makeup history – not just a cosmetic, but a stage essential from film production plans, through the studios of famous makeup artists, to the backstage of international fashion weeks.
Barbara
Palvin
For the global campaign of AMC Eyeliner Gel 77, we invited one of the world’s most renowned models – Barbara Palvin.
With years of experience on the runways of top fashion houses and as the face of luxury beauty brands, Palvin embodies modern beauty and international style. Her presence highlights the product’s global character and iconic status. In this campaign, Barbara showcases two contrasting eyeliner looks: a bold, graphic line and a subtle, minimalist stroke along the lash line. These looks demonstrate the versatility of AMC Eyeliner Gel 77 – perfect both for professional artists and for everyday makeup lovers.
Minimalism. Precision. Modernity.
A classic that
cannot be
replaced
Iconic set
The legendary AMC Eyeliner Gel 77 paired with the 31T brush a few drops of Duraline, guarantees a perfectly drawn waterproof line – intense, long-lasting and precise.
easier application
extended wear
deep color
maximum precision
professional finish
improved efficiency
Val Garland’s
technique
The Perfect Eyeliner technique, created by world-renowned makeup artist Val Garland, is based on simplicity and subtle enhancement. A line drawn just along the lash line opens the eye without overwhelming it. With this method, eyeliner becomes a tool of natural eye lifting. AMC Eyeliner Gel 77 perfectly reflects Val Garland’s aesthetic – conscious, modern, and functional.